Email Marketer

Are you a world-class Email Marketer willing to take Eurail’s email channel to the next level? As our Email Marketer you will be responsible of setting-up, analysing and optimizing all the email campaigns that inspire our travel community. In this role you will also have a lot of ownership and a big impact on our brand communication.

 

Organisation

Eurail and Interrail Passes are synonymous with European rail travel and unlocking the cultural richness and diversity of Europe. Our brands have enabled millions of travellers from all around the world to explore the best of Europe. A Eurail or Interrail journey is a truly unique experience and we constantly work to improve our product and brand proposition for our international customers.

With our multicultural and passionate team, we believe that creative thinking and diversity helps to improve our brands and ultimately create a unique experience for our customers, and one that they will want to repeat. As a scale-up, Eurail offers you the best of both worlds. We offer you the atmosphere and freedom of a start-up, combined with the professionality and resources of an established company.

 

Job description and Role

As our Email Marketer, you will manage the content and oversee all email marketing campaigns, analyse data and increase engagement. You will achieve these goals through:

  • Designing and executing email campaigns, troubleshooting issues, monitoring email performance and reporting out on key learnings;

  • Initiating new or improving the performance of existing customer journeys;

  • Optimizing segmentation of our database;

  • Working closely with the Digital Performance and Content teams to ensure a multichannel approach of all the brand communications via digital channels;

  • Fuel the customer life time value and our revenue growth. 

 

Boxes to tick

You are the Email Marketer we are looking for if you have the following characteristics:

  • Minimum 3 years relevant work experience in Email Marketing within an Ecommerce organisation;

  • Bachelor’s degree in Marketing or relevant field;

  • Experience creating and managing automated and triggered email journeys with at least one enterprise-level ESP such as Adobe Campaign or Salesforce Marketing Cloud;

  • Strong understanding of email best practices, metrics and associated KPIs;

  • An understanding of customer segmentation and experience managing and analysing large quantities of customer data.

We would love to meet you if you are also…

  • Organized, have great attention to detail and are highly motivated;

  • You have positive energy and a creative mind to brainstorm with your team about campaigns that will inspire our customers to discover Europe by train;

  • You have previous experience of working in an international environment;

  • You feel at home in an online environment, working with young colleagues at both a professional and an informal level;

  • You love travelling;

  • You recognize yourself in our core values;

  • You have excellent communication skills both verbal and written on a business level in English.

 

Why work for Eurail.com?

  • You will work in a very positive environment with helpful colleagues;

  • You profit from the ambitions of a scale-up: maximum freedom in your work with a professional outlook;

  • An attractive salary and benefits.

  • An annual training budget to be used for your own personal development;

  • A healthy work/life balance, including flexible working;

  • A young, growing and informal organisation;

  • The opportunity to make a concrete and directly visible contribution to the development of a young company;

  • An international working environment;

  • A 36- to 40-hour work week.

 

Your development is important to us

Personal development is very important to us. For that reason, we invest in all our employees. With your very own education budget you can develop your personal and professional experience. You can follow a training course over a short or longer period, with a coach or through a peer support program. We encourage you to think beyond your own position. As an employee of Eurail.com you will take part in cross functional team projects.

 

A glimpse of life at Eurail.com

Excited to start your application? Here are a few things to help you get going:

 

Do you have more questions?

You can send questions about this vacancy to jobs@eurail.com, we will respond to you as soon as possible.