Job description and role
As the Global Online Traffic Manager, you will – with your passion – bring customers to our websites. Your role is to drive growth by optimising the online acquisition structure (affiliate, SEA, display, remarketing). You will achieve these goals through the following activities:
Ensure that website traffic and conversion is maximised through search marketing, affiliate partnerships and search retargeting.
Manage and develop agency relationships to support implementation and optimise paid initiatives.
Lead performance marketing initiatives, including acquisition and retention campaigns, across key digital marketing channels.
Define, pilot and implement opportunities for the optimisation of online performance marketing channels.
Liaise with the Marketing department to discuss joint efforts in online traffic.
Be the budget owner of online traffic.
Conduct comprehensive analysis to target and evaluate campaigns (i.e. forecasting, attribution modelling, ROI) and provide weekly updates.
Track and evaluate KPIs of all marketing channels (email, SEM, SEO, display, retargeting, shopping engines, affiliates, referring partners, social, etc.) by country
Determine necessary adjustments in marketing channels to optimise overall marketing effectiveness, in line with the budgeted marketing spend.
Stay abreast of competitive programs and industry best practices, and identify new growth marketing channels and partners.
Boxes to tick
You are the Global Online Traffic Manager we are looking for if you have the following characteristics:
4 years+ experience in a similar role.
Strong analytical skills to identify and scope opportunities.
Experience working cross-functionally in a dynamic and interdependent environment.
Highly organised and self-motivated.
Entrepreneurial and fearless.
Deep expertise and experience in increasing sales revenue through SEA, remarketing and affiliate marketing.
Proven track record in achieving increased sales by optimising the acquisition mix.
Proven digital analytics experience.
Data visualisation & dashboard skills.
Positive energy, ideas and output.
Accustomed to getting results with your drive and focus.
Previous experience of working in an international environment.
Comfortable in an online environment, working with young colleagues at both a professional and an informal level.
Excellent written and verbal English skills.
Why work for Eurail.com?
A positive environment with helpful colleagues.
Maximum freedom in your work with a professional outlook.
An attractive salary and benefits.
An annual training budget of €5,000 to be used for your own personal and professional development.
A healthy work/life balance, including flexible working.
A young, growing and informal organisation.
The opportunity to make a concrete and directly visible contribution to the development of a young company.
An international working environment.
A 32- to 40-hour work week.
Your development is important to us
Personal development is very important to us. For that reason, we invest in all our employees. With your very own education budget you can develop your personal and professional experience. You can follow a training course over a short or longer period, with a coach or through a peer support program.
We encourage you to think beyond your own position. As an employee of Eurail.com you will take part in cross functional team projects.
Eurail.com core values:
Enthusiastic. We are passionate about the product, the job, the company, train travel and the Internet.
Helpful. We are helpful towards customers, the Eurail Group, the railways and each other.
Knowledgeable. We strive to be experts about the train products and e-commerce.
Dedicated. We work hard and are committed to represent the brands responsibly, in all levels of our organisation.
Proactive. We are full of energy to act on the fast changes in the world surrounding us.
Do you have questions?